Challenge needed a website that could perform well on slow connections and transcend design sensibilities for at least two conference cycles. Together, we came up with an iterative approach to keeping the design fresh and the code light.
The content management system and information hierarchy had to be versatile to accommodate for different phases in the conference cycle: all the way from pre-registration marketing to on-site schedule facilitation for 5,000 students serving in groups all around large metro areas. With a history of venues with low bandwidth, a light and fast site was a requirement, as was a design that could stand up to two conference cycles — or four years of youthful design scrutiny. View the project
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