Learn how to build simple tools your audience will love

Small, designed-to-help tools are outpacing traditional marketing efforts — like blogging — in surprising ways. This guide will introduce the concepts of tiny side products while laying the foundation for your first one.

Contents

• What is a Tiny Side Product?
• Beat the burden of blogging
• Introspecting your assets
• Packaging
• Launching
• Maintenance

What can a Tiny Side Product do for you?

The goal isn’t to create a tangential business or new revenue streams, but to leverage existing know-how and valuable by-products to add value to to your core efforts. It could be an ebook, email course, a small piece of software, or something far beyond.

The point is, everyone is busy and your blog posts are likely adding to the noise. By putting together a tiny side product, you can reduce or eliminate your blogging hours and expect some of these types of outcomes:

• Generate leads and donations
• Create trust and authority
• Fill a recruitment pipeline
• Inspire collective action
• Grow your audience
• Improve your search rankings
• Alter your brand positioning
• Boost company or team morale
• Get press/social media attention