Small, designed-to-help tools are outpacing traditional marketing efforts — like blogging — in surprising ways. This guide will introduce the concepts of tiny side products while laying the foundation for your first one.
The goal isn’t to create a tangential business or new revenue streams, but to leverage existing know-how and valuable by-products to add value to to your core efforts. It could be an ebook, email course, a small piece of software, or something far beyond.
The point is, everyone is busy and your blog posts are likely adding to the noise. By putting together a tiny side product, you can reduce or eliminate your blogging hours and expect some of these types of outcomes:
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